At Berd, we believe being a bike nerd is a badge of honor. It’s the joy of dialing in your setup to perfection. It’s caring about every gram, every watt, every spoke. It’s knowing that the details make the difference — and chasing performance not just because it matters, but because it’s fun.

We started Berd as three engineers with a shared obsession for pushing cycling technology forward. That’s what led us to reinvent the bicycle spoke and now reimagine wheel truing with TRUDI, our cutting-edge new technology.

Whether you're on the hunt for marginal gains or just love geeking out on gear, you're in good company here.